Little Joe’s Coffee and Books logo
Little Joe’s 2014

Little Joe’s is the reincarnation of two local businesses: a coffee and take-out
shop on the first floor, and a children’s bookstore on the second floor.
When a local family bought both businesses, they rebranded it as one store
even while retaining its two components. The logo was inspired by illuminated
drop caps in classic children’s book illustrations. It also embraces the
split-level aspect of the business. With this new identity, great books, and
good food, the store looks great and business is hopping.