The Reading Room logo
The Reading Room 2015

The same people who own Little Joe’s opened a cafe and market around the
corner. With comfy chairs, and cookbooks and periodicals for sale as well as
delicious food, they called it The Reading Room. We wanted to be clear that
the two businesses were related, so we used the same fonts and art style as
the Little Joe’s logo. In this case, we wanted the logo to emphasize that it was
a spot for good food and eating. With the initials RR and a location right by the
Katonah train station, the logo design was almost inevitable.